Affiliate trackers and ad spy tools
A tracker records every click a campaign buys and matches it to the conversion an affiliate program reports back, so a media buyer can see which ad, placement and landing page paid for itself. Voluum and BeMob are hosted in the cloud, and the choice against a self-hosted install turns on redirect speed, data ownership and upkeep. Pricing usually scales with the events logged each month, and ready-made integrations with traffic sources and affiliate networks save hours of postback setup. Spy tools such as AdPlexity and Spyteg answer a different question, namely what competitors are running, and differ in which ad formats, networks and countries they index. A tracker and a spy tool are often bought together, one to measure a campaign and the other to plan the next.
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Voluum
NewSubscription ad tracker for affiliates and media buyers covering native, pop, push, display and social traffic, with postbacks, redirect rules, an Automizer rules engine and team reporting.
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Ad intelligence service for affiliates and media buyers that shows competitors' ads, landing pages and funnels across social, native, push, desktop, mobile and adult traffic, sold as separate subscriptions.
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Campaign tracker for affiliates and media buyers with postback setup for affiliate networks, an API cost integration with TrafficJunky and a referral program that pays a share of referred subscriptions.
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Cloud campaign tracker for affiliates and media buyers with server-side conversion tracking, postback templates for ad and affiliate networks and free migration, plus a lifetime recurring referral commission.
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Hosted ad tracker for affiliates and media buyers with a free plan, cost sync and conversion postbacks to ExoClick, PropellerAds and other traffic sources, and Google-certified tracking domains.
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Subscription ad spy tool for adult advertising that shows banner, native and video campaigns with their traffic sources, geos, publishers and landing pages, for affiliates and media buyers.
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Subscription ad spy tool from SpyPush that monitors adult banner ads across 6 native ad networks, with filters, per-campaign detail pages, similar-ad search and one-click landing page downloads.
Frequently asked questions
What is the main difference between an ad tracker and an ad spy tool?
An ad tracker records your own campaign clicks and matches them to conversions so you can see which placements are profitable. An ad spy tool lets you monitor your competitors by showing you their active ads, landing pages, and traffic sources.
Do these tools help me see which specific traffic sources are working?
Yes. Ad spy tools can show you the specific publishers and traffic sources used in competitor campaigns, while trackers help you analyze which of your own placements or landing pages are generating revenue.
Can I find tools that specialize in adult traffic?
Yes, there are several options listed that specifically monitor adult banner, native, and video campaigns. Some tools focus on monitoring adult ads across specific native networks or social and push traffic.
How do these tools handle cost data and conversions?
Many trackers allow for cost integration or sync with major traffic sources and use postbacks to connect with affiliate networks. This allows you to see exactly how much you spent versus how much you earned from a specific click or campaign.