The Natural Love Company

What The Natural Love Company is

The Natural Love Company sells sex toys, lubricants and related products with a sustainability pitch, and its affiliate program pays approved partners, whom it calls Pleasure Partners, a percentage commission on the customers they refer. The affiliate page describes the process as a short sequence: sign up, share a personalized referral link with an audience, earn the commission. It adds that "there's no cap on how much you can earn". Entry is by application, through a form at the foot of the page. The about page describes the business as a family-run company founded in Cornwall, England, and the terms of use name Dotcom Hustle Ltd as the operator of the website. It is a retail affiliate program for bloggers, reviewers and social publishers who like eco-minded products, not a platform for selling content or services.

How earning works here

A partner applies, is approved, and then promotes the shop through a personal referral link. The application form asks for a name, an email address, the URL of the applicant's primary marketing channel and a short answer on why they would like to become a Pleasure Partner. That channel can be a website or a social account: the page says partners pick the materials that suit "your site or socials", so a publisher with a social following and no website of their own is within the program's stated scope.

The affiliate page lists what an approved partner receives:

• A personal discount code for all of the shop's products.
• A free product after being approved as a Pleasure Partner, which the page says is useful for getting to know the brand and for making unboxing content for an audience.
• A 30-day cookie period, so a partner is credited if the visitor comes back for a purchase up to 30 days later and not only when they buy at once.
• Images, links and the latest discount codes to share, with the partner choosing what suits their channel.
• Access to real-time reports, where a partner can watch their balance.

The page says the company handles "the messy bits", which it names as orders, deliveries and payments. So the partner's job is promotion. The partner does not process orders, ship goods or deal with customer service.

The pitch to a partner's audience is also on the page, under "Why They'll Adore Us". The company says it makes eco-friendly sex toys from recycled ocean plastic and calls itself "the world's most sustainable sex toy brand", which is its own claim. It says partners can offer their audience a discount on a first purchase, and it describes its toys as non-garish and beautifully designed. The about page adds specifics a partner can use in content:

• A "Second Coming" recycling scheme: the company recycles old sex toys, whether or not they were bought from it, with a free postage label and the mailer box the new products came in.
• An "orgasms for oxygen" scheme under which the company plants a tree for every item purchased. The about page says the planting is in North West Madagascar and that over 100,000 trees have been planted.
• Since 2022, the about page says, all of its top-selling toys have been made with a recycled ocean plastic internal core under a sanitary grade silicone covering.
• Carbon offset delivery, totally plastic free packing and products never tested on animals, with products described as body safe and skin kind. The page says packaging uses plant-based inks and avoids animal-derived materials, though it is "not formally certified".
• A lubricant line called the Simply range, which the page says is certified by The Vegan Society and made with plant-powered ingredients.
• A yearly donation of a share of revenue to environmental causes, and a statement that the company offsets every gram of carbon from its operations and each package it sends.

The range a referred visitor can browse is visible in the shop menu: hampers, vibrators, dildos, organic lubricant and more, clitoral suction, couple's play, bondage, condoms, anal play, penis pleasure, love eggs, menstrual health, 3 for 2 offers and gift cards. The home page names individual toys such as Elemi, Jasmine, Saro and Cassia among its bestsellers, alongside a Beginners Hamper and a glass wand. The site also publishes a blog. Featured articles on the home page include a beginner's guide to temperature play, dated July 2026, a piece on perimenopause and libido, and an essay on pleasure without performance, which shows the kind of educational and opinion content the shop itself runs and a partner can link to.

Trust signals are published too. The home page and help center show "4.8 out of 5" and "7,500+" reviews described as 5-star, with the help center crediting REVIEWS.IO for the rating. These are the shop's own figures. A banner at the top of the help center states free delivery and free returns, and the help center sorts its answers under tracking, instructions, returns, cancellations, fault reports and recycling.

The return policy explains the 365 Day Satisfaction Promise the company advertises. The company says it gives "not 14, not 100, but 365(!) days" to make sure a purchase meets expectations, with no awkward explanations needed. A customer who changed their mind gets a pre-paid tracked returns label for any Post Office or Royal Mail Parcel Box, or a free collection from the doorstep. Once a return arrives the company emails within 72 hours, and a refund goes back to the original payment method within 5 working days. There are limits: for health and hygiene reasons an intimate product must be unopened, still inside its sterile starch bag, to receive a full product refund, and liquids such as lubes, toy cleaner and oils cannot be returned. If a toy has a fault, the company covers the cost of any replacement, shipping included, at any time within the first 365 days. The collection points named are UK postal services, which tells a partner where the shop's home market is.

Money and rules

The payout model is a percentage of sales, tracked through a personal referral link with a 30-day cookie, and the company, not the partner, handles orders, deliveries and payments. Approval comes first: the free product is given "after being approved", and the form asks each applicant to explain their interest. The terms of use, which cover the website generally, are governed by the laws of England and Wales and allow the operator to terminate or suspend an account without prior notice, including for a breach of the terms.

As of October 2026 the affiliate page puts the commission at 25% and the partner's personal discount code at 40% off all products. The wording of the rate varies on the page. The headline line pays on "every new customer you send our way", while the sign-up steps promise it "on every single order", so the page is not explicit about repeat orders from a referred customer.

The affiliate page does not state a payout method, a payout schedule or a minimum balance before payment.

Who it suits

The program fits a blogger, reviewer or social account whose audience cares about sustainability and wants body-safe products, because the whole proposition rests on ocean plastic, recycling, tree planting and carbon offsetting. The free product and the personal code let a partner try the range and make unboxing content without spending, and the 30-day cookie suits an audience that reads a review, thinks about it and comes back later. The 365-day satisfaction promise gives a partner an easy point to share with readers, and the first-purchase discount gives a new reader a reason to buy through the partner's link.

It fits less well a partner whose readers shop on performance specs or lowest price, since the brand leads with sustainability and says its own range is smaller than some. The return policy and collection options are written for UK buyers, so a partner with an audience elsewhere has less to work with from these pages. A long return window is good for buyers, and a partner who relies on this income should bear in mind that the affiliate page describes the rate in 2 different ways and sets out its perks more fully than its payment terms.