Traffic Company

What Traffic Company is

Traffic Company is a CPA network for affiliates that leans toward mobile traffic and in-house offers. It pays affiliates, which the pages call publishers, for traffic sent to offers through direct links from an offer wall or through a smartlink. It also takes in advertisers, and its advertiser form lists mainstream, adult, dating and webcam among the verticals. The operator named in the terms is Traffic Company B.V., a Dutch private limited company in Leeuwarden, and the jobs page describes the brand as more than 12 years old. The site is in English. The pages state no signup fee, and every account gets an account manager.

The reader it fits is an affiliate or media buyer with mobile traffic who wants payment by wire, PayPal or Paxum and an in-house offer catalog. The site calls itself the number 1 CPA network, which is the network's own claim and not something the pages back with a ranking.

It does not pay creators or performers for content. A reader who wants a subscription platform should look elsewhere.

How earning works here

There are two ways to start promoting, according to the FAQ. The first is direct links taken from the offer wall, where each offer has its own link. The second is a smartlink, a single link with many offers behind it. The site describes an algorithm that compares user data such as country, mobile carrier and device to pick the offer for each visitor. The smartlink is created in the dashboard under promotions, where the affiliate chooses between a mainstream and an adult smartlink and confirms having read the promotion regulations. A conversion optimizer can be switched on from the offer wall: it sends traffic with incorrect targeting, or traffic to a disabled offer, to the smartlink so those clicks are not wasted. Some offers need approval before they can be promoted, and the FAQ says the team does its best to review such requests quickly, usually within a few hours.

The offers fall into groups the home page names.

• Click to Call offers, described as innovative and available in a growing list of countries.
• In-house mobile content offers in 10+ countries, built around VAS, PIN submits and click flows. The network's blog covers the difference between PIN API and mVAS server-to-server models, which tells an affiliate that both integration styles exist.
• In-house dating offers, which the blog presents through a partner's account of buying media for them.
• Offers in the verticals its advertiser form lists: mainstream, adult, dating and webcam.

The payout models match what the home page and FAQ say. The in-house developed offers are described as RevShare and CPA, and the site says that by removing the middle man it can pay the highest payouts. The FAQ adds that next to CPA offers, the network also offers CPL and CPI.

Tools come with the account. The dashboard shows statistics in real time, and conversions are tracked by a postback URL set in the account settings, with a reports section beside it. The network helps with prelanders, offers a selection of free ones for its in-house click-to-call campaigns, designs them on request for VIP partners, and shares banners where it has them. It does not host prelanders. Every account has an API key, which the FAQ says gives access to features such as the IVR performance API. The account settings include subscriptions for notification preferences and a referrals section. Affiliates add their account manager on Microsoft Teams, and the home page promises direct personal support around the clock.

The referral program is a standing feature of the account. As of October 2026 the home page and the FAQ say each affiliate has a personal referral link and receives a bonus of 5% of the revenue from each referral who signs up through it, with terms and conditions applying. This is how the creator referral category reaches the network: an affiliate can recruit other affiliates and earn a share of what they bring in. The conditions limit the bonus to a maximum of 1 year or €5000 per referral, and let the network cancel it where it finds fraud or abuse.

Account rules are written down. An account is blocked when the user breaches the agreement, and it is suspended after more than 2 months of inactivity, at which point the affiliate contacts the account manager. Mobile services cannot be launched before the network grants approval, and approval of changes is at its sole discretion. The terms say anyone aged 18 or older may create an account, and anyone under that age must stop using the service. They also require the affiliate to warrant that it holds the rights to the domains and sub-domains it uses, that the information given at signup is complete and truthful, and that no account is opened in someone else's name.

Money and rules

Payout facts first. The payment options are wire, PayPal and Paxum, and payments are made in EUR or USD as the affiliate chooses. The default frequency is monthly, and the FAQ says it can be changed to biweekly and sometimes even weekly. The home page says weekly payouts are supported. Payments can only run automatically once the affiliate has completed all billing details. Payment is on a self-invoicing basis: the network prepares the invoice listing the payments owed for the previous month within 5 days after the month ends and submits it to the affiliate, who must object in writing within 5 days of receiving it. The terms also say conversions older than 2 years are no longer eligible for payout and are subtracted from the balance. Revenue from the last few days shows as pending in the account balance, which the FAQ explains as time for delayed conversions to come in.

The figures below were read on the network's FAQ and conditions pages in October 2026. The minimum payment threshold is $300 USD or €250 EUR, depending on the currency. The conditions add that payments below EUR 250 are charged a EUR 15 administration fee.

The terms say the statistics shown to affiliates are not binding for the final invoice: paying visitors are registered from payment service provider information, and rounding or later corrections can cause differences. Payments to affiliates depend on end users paying the network, so revenue the network cannot collect is not paid on. Payment can be suspended or withheld where fraud is suspected or under investigation. Affiliates liable for VAT must supply a VAT number, and the terms tell the others that their payments are reported to the tax authorities at the end of the calendar year. The conditions forbid affiliates and advertisers from dealing with each other directly without the network's authorization, under penalty of a fine. The agreement is governed by Dutch law.

The site does not publish a payout rate for any individual offer.

Who it suits and who it does not

Traffic Company suits an affiliate with mobile traffic, especially carrier-based content or click-to-call offers, who values a catalog of in-house offers, a smartlink and an account manager reachable on Teams. It also suits an affiliate who wants Paxum as a rail, since the FAQ names it, and one who is willing to recruit others through the referral link.

The caveats are real. The default cycle is monthly, so weekly or biweekly payment is something to ask for, not something to assume. The threshold and the administration fee for small payments make a very small account slow to pay out. The pages give no rates for any offer, so the first conversation with the manager sets expectations. An affiliate whose adult traffic is mostly desktop, with no mobile or dating angle, should ask the manager what sits behind the adult smartlink before sending volume.