Kadam

What Kadam is

Kadam is an advertising network, run by Kadam Advertising Ltd. in Limassol, Cyprus, where advertisers buy traffic and publishers sell it. The network says it was created in 2012. On the buying side it is a place to pay for traffic: the advertiser page names direct advertisers, media buyers and agencies as its customers, who use it to send visitors to an offer. It pays nothing to a creator for content. The advertiser page lists the verticals it serves as iGaming, e-commerce, dating, adult, games, software and sweepstakes, so adult is one lane among several rather than the whole business.

Registration is a Create an account step on the advertiser page, and a review quoted on the page praises a full-management service, in which the network's team runs the campaign for the advertiser. The home and advertiser pages make several claims about scale: 10+ billion impressions per day, 80000+ advertisers, and more than 100,000 websites working with the network on the publisher side. Those are the network's own figures.

How buying works

The advertiser page sells a short list of properties. The ad formats named on the home page are native, video, banner and direct link, and the format pages and the publisher pages add popunder, push notifications, on-site notifications and in-app push, display ads and catfish, a banner pinned to the bottom of a page. Buyers choose a format, a geography and a bid, and the network says the platform offers professional retargeting aimed at warm audiences, flexible settings and targeting by country and region.

Several tools matter to a performance buyer.

• Statistics are described as detailed real-time reporting, with analytics updated every minute.
• A personal manager is part of the offer for advertisers, and reviews quoted by the site say the managers are professional.
• The advertiser page also lists automation rules and stresses fast launch and scaling.
• CPA Target is defined in the FAQ as an automated bid algorithm: the buyer sets a target cost per action and the system adjusts bids to bring in as many conversions as possible at that cost.
• Traffic is filtered by an in-house system called Kaminari, which the network describes as protection against bots, so that advertisers receive high-quality clicks.

Reviews quoted by the site come mostly from iGaming operators. One, from a client on the full-management service, says EG converts best for them among African GEOs and that the scaling potential of African traffic is what they like most. The traffic page adds a forecasting tool, where a buyer picks a country and traffic type to see available traffic and pricing. The Traffic Estimator sits in the dashboard inside campaign settings and shows how traffic volume changes depending on the bid, with a country filter to estimate reach in particular markets. The page says higher bids open up more traffic across the selected GEOs, and it attaches disclaimers: traffic volume varies with creatives and bids, CPC depends on competition and targeting settings, volume may change after moderation, and the data shows availability rather than promising performance. The network states plainly that it does not predict results and shows real-time market signals instead.

The FAQ fills in the practical details a buyer meets on the first day. Targeting by sex, age and interest is determined by algorithms using public information about how users visit websites, and the FAQ says these targets cannot be fully accurate, so a buyer should treat them as approximate. Campaign settings let the buyer cap the number of clicks per day and the allowable daily budget, which is the main loss-control tool; a campaign that hits its limit stops and restarts the next day. One account can hold up to 30 campaigns, and one campaign up to 20 creatives. For tracking in an outside system such as a CPA network, the FAQ gives macros to add to the campaign URL for the campaign, site and creative IDs. A site that sends poor traffic can be cut by adding its ID to the campaign's blacklist, and the FAQ notes that black and white lists take 10-15 minutes to become active. Creatives for teasers and push notifications must be square, at least 500x500 pixels, in jpg, png, jpeg or gif, with a maximum file size of 512 KB. Banners may be jpg, jpeg, png or gif with a maximum weight of 150.0 KB, and the FAQ lists recommended banner sizes.

Everything is moderated. The publisher page speaks of multi-factor moderation of all ads, which the network says excludes inappropriate content, and the traffic page notes that volume may change after moderation. The FAQ says teasers are moderated in the order they are uploaded and that the average wait for one teaser is not more than 30 minutes. For an adult advertiser the practical point is that creatives go through review before they run.

The help center covers the rest in articles for advertisers, publishers and RTB integrations. A blog for affiliates and agencies discusses formats and market data. One article describes adult website monetization from the publisher side and observes that a significant share of ad demand in adult comes from Android and desktop devices, because Safari limits tracking and retargeting. Per that article, iOS retargeting on adult placements is the weaker route.

Money and rules

Buying runs on a prepaid balance and an auction. The FAQ explains that traffic is distributed by auction rules, that a higher bid raises an ad's CPM and with it the traffic received, and that a drop in impressions usually means the auction was lost to other advertisers buying the same audience. Cost per click depends on the site categories chosen, the ad format and the regional settings, and the FAQ says the cost information is available in the personal account after registration. The advertiser page offers two working models: self-service with full control, or campaigns managed end to end by the network's team, which the page says comes at no extra charge for management.

The site does not publish a minimum deposit or a list of deposit methods for advertisers. What it does state are balance floors. As of October 2026 the FAQ says a clickunder campaign stops when the balance is $10 or less, and a push-notification campaign cannot start when the balance is $20 or less, because a user may click a notification a day after it was shown and the system tries to keep the balance from going negative.

The company behind the network is Kadam Advertising Ltd, with an address in Limassol, Cyprus, and a user agreement, privacy policy, cookie policy and opt-out document are published. Publishers with their own sites are paid weekly through a separate program.

Who it suits

Kadam suits an affiliate or media buyer who runs adult, dating, iGaming or e-commerce offers and wants several formats, including popunder, push and direct link, from one dashboard, with a manager and a forecasting tool. The full-management service also suits an agency or a small advertiser with a budget but no experience of media buying, since the network's team can run the campaign.

It is less transparent on price than a network that publishes a rate card, so a buyer who wants to compare costs before registering will have to open an account or ask. Adult is a named vertical, but which adult creatives pass is decided at moderation, and its audience-targeting data is described by the network itself as approximate. Teams that depend on iOS retargeting should plan for that gap.