RichAds

What RichAds is

RichAds is a self-serve performance advertising network run by RICHADS LTD, whose legal address in the site footer is in Paphos, Cyprus. It sells traffic to affiliates, agencies and marketers who send visitors to an offer. It is not a payout program: an advertiser tops up a balance, buys traffic, and earns only through whatever the visitors do on the destination page.

The network is not adult-only. It presents itself as an affiliate advertising network for a list of verticals: iGaming, betting, software and utilities, finance, e-commerce, mobile apps, dating, sweepstakes, online games and nutra. Dating is the one closest to this directory's readers. A guide on the RichAds blog calls the network "a Dating advertising network" and says it has worked with dating traffic "since the very beginning". The only adult-specific statement sits in the Rules of Service, which allow adult-oriented or age-restricted products only with the applicable age-verification services. For an affiliate with dating or cam offers it is a general traffic source that accepts the vertical, not a specialist adult network.

Ad formats and buying models

According to the FAQ on the front page, the network provides 8 advertising formats: push, in-page push, popunder, direct click, display and native ads, plus pre-roll video and Telegram ads. Buying is by click or by thousand impressions depending on the format. The front page quotes push with a cost-per-click entry bid, and pre-roll video and direct click with a CPM entry bid.

Each format behaves differently for a buyer. Push ads are described as notifications "similar to 1-to-1 messages on the user's screen". Pop ads are tabs that open under the page the user was visiting, and the launch needs only a landing page. Direct click is domain redirect traffic: a user is sent from a parked domain straight to the landing page, so no creative is needed at all, and the front page names dating among its top verticals for that format. Pre-roll is a video of up to 30 seconds shown before the main content on streaming sites, skippable or not. Telegram ads run inside Telegram mini apps and bots as banners, push-style units, interstitials and videos. Native ads follow the form of the site's content.

The FAQ advises buyers of casino and betting traffic to begin with popunder, move to direct click and push, and add Telegram and pre-roll once something converts, since all formats sit in one account. The betting page adds a multiformat tool that duplicates a campaign into push, pop and in-page in one click.

Optimization, tracking and traffic quality

The tools are the durable part of the offer. The FAQ lists the features one by one. Performance Mode is an optimization flow for push and popunder campaigns that analyzes current performance and adds fresh sources to the campaign every week. Target CPA adjusts bids and sources automatically to hold a set cost per conversion, and it requires a connected tracker. Automated rules remove sources that perform under a chosen condition and put them on a blacklist. Micro bidding sets separate bids per source, region or device type. The Optimizer is a single screen for statuses, whitelists, blacklists and bids. An Insights tab inside the platform shows impressions per geo and device with average and top bids and win rate, and the front page also advertises an open API and 17+ targeting options.

Tracking is documented. The FAQ says RichAds is integrated with a list of trackers that includes Voluum, Keitaro, Binom, BeMob, RedTrack, ThriveTracker, PeerClick, FunnelFlux, AdsBridge and AppsFlyer, and that support will help with one that is not listed.

On quality, the site says its traffic is verified by Adscore and that it blocks bot and other fraudulent traffic. The iGaming page adds that Performance Mode keeps rebuilding whitelists every week and that staff review sources by hand. A whitelist here means a list of traffic sources approved for an offer, so that the budget goes where earlier clicks converted. These are the network's claims about itself. The site also says it serves 5+ billion ad impressions per day across 220 countries, which is its own count.

Moderation is fast by the FAQ's account: it runs around the clock and campaigns "usually pass it within 10-20 minutes".

Deposits and the loyalty levels

The account is prepaid, and what a buyer gets depends on the size of the deposit. The FAQ describes 4 account levels named Starter, Growth, Scale and VIP. Starter gives self-serve campaign launches, a launch checklist and general support. Growth adds a personal ad expert, a campaign audit and whitelists by geo and vertical. Scale adds fully managed campaign setup, custom creatives, a weekly performance check, postback and API support and a bonus on the first deposit. VIP adds priority moderation, a senior ad expert, scheduled weekly strategy calls and campaigns set up for the buyer on the day of the deposit.

In October 2026 the front page gives a minimum deposit of $150 for the Starter level, $500 for Growth and $10000 for VIP. The betting page describes the done-for-you service step by step: send contact details and a landing page URL, the network creates the ad account, the buyer logs in and adds funds, approves the creatives, and the campaign starts with whitelists applied. That page puts the starting balance for this service at the VIP amount, while the iGaming FAQ says managed iGaming campaigns start at the Starter amount, so the entry point for managed service differs by page.

Top-up methods named in the FAQ are wire transfer, bank card, Capitalist, Payoneer and what it calls alternative paying methods. As of October 2026 the front page quotes entry bids of $0.003 per click for push and $0.05 per thousand impressions for pre-roll video. The pages do not publish a refund rule for an unspent balance.

RichAds also runs a publisher program that pays owners of websites, apps and Telegram mini apps for their traffic.

Rules

The Rules of Service are an agreement with RICHADS LTD. Access is granted after registration, and the rules mention a verification procedure and require users to confirm their identity when asked. An account may not run a negative balance, use an anonymizing proxy, or be opened with someone else's details.

For advertisers, the rules bar narcotics, products with a high likelihood of being fraudulent, promotion of illegal activity, hate and violence, and illegal pornography. Ad materials must not carry adult-oriented or age-restricted products "without applicable or required age-verification services", must not sit inside spyware or adware, and must not contain or link to any content that sexualizes minors. Advertisers may not post misleading information or generate clicks by coercive, incentivized, misleading or fraudulent means. The rules can be amended at any time by posting a new version on the site.

Who it suits

RichAds suits an affiliate or media buyer who wants many formats from one balance, who works with a tracker, and who values whitelists and a named ad expert. Dating is a vertical the network names repeatedly, which helps an affiliate with dating or cam offers, and the direct click format lets a buyer test an offer with nothing but a landing URL.

It suits a creator promoting a fan page less well. The pages address performance marketers, they do not mention fan platforms, and adult creatives are tied to an age-verification condition that the rules do not explain further. The more useful services, such as whitelists and a personal ad expert, begin above the entry deposit, so a buyer on the lowest level works alone with the self-serve tools. Most of the site's examples and case studies come from casino and betting, so a dating buyer has less published guidance to lean on.