Push.House
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What Push.House is
Push.House is an advertising network for affiliates, marketers and media buying agencies, selling web push, in-page push, OnClick (popunder, clickunder and pop-up), banner and DirectClick traffic. It is a cost, not a source of income: a buyer prepays a balance and sends traffic to an offer, such as a dating or webcam funnel. The network says it takes advertisers from all GEOs and verticals, and its pages confirm that all its ad formats support adult creatives. The legal entity named on the site is PushHouse s. r. o., with an address in Humenne, Slovakia. The blog describes the brand as part of House Group, a company that helps affiliates and advertisers, and its guides cover tiers of traffic, blacklists, WinRate and vertical creative reviews.
How buying traffic works
The home page lays out a five-step start: sign up, create an ad with a text and an image, choose the GEO, launch after moderation, then receive unique users. The nutra vertical page repeats that flow and adds that a personal manager accompanies the advertiser at every stage. Moderation is described as quick, and the creative step is skipped for OnClick, where the landing page itself acts as the creative because the visitor goes straight to the offer after clicking anywhere on the screen. That lets a buyer test offers fast without producing images.
Formats come in a short menu. Web push notifications are the classic format, delivered after a person subscribes and shown whether or not the browser is open. In-page push is a banner styled as a push notification that needs no subscription and works on iOS and in any browser. The network says that using both formats together usually gives the greatest promotional benefit, because in-page reaches an audience that may not appear in the web push feeds. OnClick covers popunder, clickunder and pop-up for maximum volume, and a campaign can be launched across several formats at once to test bundles.
Two buying models are described in detail, and they matter more than the formats.
CPC is pay per click, with no hidden terms and real-time bid management. The page says an advertiser can influence the internal RTB auction and manage bids by source through a tool it calls microbidding: raise bids on sources with high ROI, lower them where traffic pays off worse, and keep a healthy win rate without overspending. It lists who this suits as beginners testing a new traffic source, media buyers testing new verticals and teams working with large volumes.
CPA Goal is the result-oriented model. The buyer sets a target cost per lead, and the system adjusts bids per source, turns off inefficient sources and keeps profitable ones. Payment is still per click, but the optimization is tuned toward the target lead cost. The page presents it as the logical step after testing on CPC, for media buyers with proven bundles, teams focused on scaling and specialists who value hands-off optimization. It also lists integration with top trackers, automatic rules, retargeting, global source blacklists and campaigns that span up to 30 GEOs.
The verticals pages list what converts on the network: finance and fintech, gambling and betting, nutra and dating, with webcam offers covered in the blog. For an adult media buyer the dating and webcam angle is the relevant one. The webcam guide on the blog explains the structure of affiliate offers on that side: the advertiser earns a percentage of what users spend on the site and a share of the earnings of referred models, and referral programs pay a percentage on affiliates brought in. It advises starting with Tier 2 and Tier 3 GEOs where clicks are cheaper, then scaling to Tier 1. This is general education about the webcam niche, not a Push.House payout term.
Other useful material: a PDF guide to setting up and launching campaigns, video guides for In-Page and OnClick launches, guides on blacklists and WinRate, and a case about launching In-Page on India with a discount. A table on the home page lists the top countries by network volume with minimum, recommended and maximum click prices and the previous day's clicks, so a buyer can see where volume sits before launching.
Money, payment and rules
The advertiser rules set the durable terms. Joining requires full prepayment, the balance is topped up on request, and the rules name WebMoney, Capitalist and Bitcoin among the payment systems an advertiser may use. Billing is per click under both models. An applicant can be refused without explanation, registering more than one account without approval is prohibited, and an attempt to deceive moderation by swapping the pre-landing or landing page ends in a ban together with the funds on the account.
The content rules are specific about adult. Advertising of resources containing pornographic content or content classed as erotica is permitted, on condition that the "18+" type is selected when the campaign is created, and the OnClick page says all the network's formats support adult creatives. The same rules prohibit shock or intimidation tactics, violence and hate content, drug and weapon advertising, political ads, the use of official logos, brands, celebrities or politicians, misleading offers and fake system warnings, and buying traffic for landing pages that monetize through push subscriptions. Ad text has to be in the language of the country where it is shown, and identical campaigns within one country are not allowed.
In October 2026 the CPC page lists a minimum click price from $0.001, and the rules set the minimum payment at $50. Those are the entry numbers worth knowing: a very low click floor and a small starting balance, so a test does not need a large budget.
Getting money back is the costly part. As of October 2026 the rules say refund requests are submitted in writing and reviewed within 14 days, that Push.House deducts a 20% commission from an approved withdrawal, that refunds go only to the card or wallet used to top up, cover only unused funds and not bonus funds, and that the minimum refund is 50 USD. The company keeps the final decision, weighing the user's usage history, and gives no refund where its rules were broken.
The rules also state that the network is not responsible for campaign results and gives no guarantee about the quality of websites or products in the advertising materials. On its format pages the network says it monitors traffic quality, filters low-quality sites at network level and adds new push subscriptions daily, which are its own claims about its traffic.
Who it suits
Push.House suits an affiliate or media buyer with a dating, webcam, gambling or similar offer who wants push and OnClick traffic, a low CPC floor and a CPA Goal option that cuts manual bid work. Adult creatives are openly accepted under the 18+ campaign type, and a buyer who pays in crypto or by e-wallet is catered for. A beginner can start with a small balance and a manager's help, while microbidding and the tracker integrations favor someone who already measures cost per lead.
It is a weaker choice for a creator with no tracking in place, because both models bill per click and results depend on measuring conversions. The deduction on refunded balance is the clearest caveat, which argues for funding in small steps.