Traffic Factory
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What Traffic Factory is
Traffic Factory is an advertising network that calls itself an "ad network agency", an intermediary between the advertising and publishing worlds. Advertisers buy traffic from its publisher network, which mixes exclusive and non-exclusive publishers, through what the home page calls a self-serve RTB platform. The footer gives a company ID filed at the Municipal Court in Prague and an address in Prague, Czech Republic. The reader it serves is the buyer: an affiliate or media buyer with an adult offer who pays for visitors.
Nobody gets paid by Traffic Factory in the advertiser role. The buyer funds a balance, sets bids, and the income depends on what the traffic does once it reaches the offer. One limit belongs at the top for this directory's readers: the network's list of forbidden products includes OnlyFans, so a creator cannot use it to advertise a page on that platform. The network also manages advertising inventory for publishers, which is the side for site owners.
How buying works
Two bidding models are on offer. With CPC the advertiser pays for each click on an ad. With CPM the advertiser pays a set price for a thousand impressions, regardless of clicks. The rules page also mentions a Smart CPM pricing model. The advertising solutions page says there are 5 ad placements and that the traffic is mostly mobile and tablet, with desktop the small remainder, so creatives have to read well on a phone screen first.
Targeting, as the home page puts it, works by category, country, device and geo-fencing. Standard banner creatives and selected video creatives make up the inventory. The home page says the network serves 6 billion daily impressions on desktop, mobile and tablet, counts 200 million daily visitors and has offers available in all countries. These are the company's own claims. It also says its account managers speak 11 languages and are placed around the world to serve clients in their time zone, with the team available Monday to Friday, and that buyers who are new to online advertising will be helped along. A media kit is offered as a PDF download.
The control tools named on the advertising solutions page are practical. Day-parting schedules days and hours. Budget limits cap spend per day or per campaign. A custom frequency cap sets how often one user sees the ad, and a custom display rate controls how fast the ad is distributed. A re-impression feature gives repeat impressions of CPM campaigns at a preferential rate. The dashboard collects statistics in real time for campaigns, devices and targeted countries and compares results over several periods. The pages speak of "tracking capabilities" without documenting a conversion postback or a list of supported trackers.
Formats and technical specifications
The rules page sets out the formats per device. For mobile and tablet there is a rectangle banner at 300×100, accepted as JPG, GIF or PNG up to 20MB and sold on CPM. Native ads need a mandatory thumbnail in a 16:9 ratio, also sold on CPM, with an optional but recommended preview video in MP4. Pre-roll video is accepted in a range of containers including MP4, MKV and WEBM, with AAC or MP3 audio, a 16:9 picture, a file of up to 200MB and a length of 15 to 30 seconds. A horizontal banner at 900×250 and a square at 300×250 are also listed, the square with both CPC and CPM bidding. The desktop tab repeats the set with a horizontal unit at 928×244 and a square at 338×235.
Native ads follow their own rules. Simple images are allowed and are accepted only for native ads, while borders, logos, text on the image, split images, emoticons and mainstream images are not allowed. Banners in the other formats must contain text or a logo. The page asks for uploads in maximum file quality.
Review is tied to campaigns. A banner linked to a campaign becomes pending while in review. The page states that all banners will be reviewed, that banners not linked to a campaign are not reviewed, and that campaigns do not start until they are.
Content and creative rules
The rules page bans misleading ads outright: fake chat requests, fake messages, fake notifications, fake buttons, fake age verification, fake site pagination, fake video players, fake moving mouse pointers and misleading calls such as "Watch Now" or "Play video" are all listed. Scareware alerts, malware, phishing, browser lockers and looping push notifications are not permitted. Flashing or blinking elements and rapid animation are out, and so are fake photo galleries, with no more than 2 visible faces allowed. Promotion of alcohol, tobacco or drugs is not permitted, and neither are ads focused on religious or political beliefs. Material that infringes copyright or trademark is banned, including images of celebrities.
On the adult side, the page says "Banners & landing pages must be 18 U.S.C. 2257 compliant". It lists acts that campaign material may not contain, among them violence, abuse and blood. A banner that shows a phone number must use CPM or Smart CPM pricing, because CPC is not allowed for it.
The forbidden products list is short and matters more than any format detail. Besides OnlyFans it rules out escort products, free tube sites, deepfake and AI products, survey, sweepstakes, antivirus and device enhancement products, and cryptocurrency, forex and binary offers "subject to exception". The page closes with a list of rejection reasons that includes copyright, privacy infringement, scam, poor quality, rotating offers, moving banners and a phone number or URL on a CPC banner.
Deposits and fees
Durable points first. Advertisers fund a balance through the payment solutions page, which lists instantaneous methods, a bank route taking 1 to 5 business days, credit card and cryptocurrency. The page says all payments must be sent from the new platform, notes that instantaneous payments are handy for last-minute top-ups, and advises buyers to "Plan ahead & reduce your fees using Paxum". Bank payments carry whatever the buyer's bank, country and currency impose, and cryptocurrency carries network exchange fees.
As of October 2026 the fee column of that page shows the entries $1 and 3.9% of the total amount per payment. The site does not publish a minimum deposit or a minimum bid.
Who it suits
Traffic Factory suits an affiliate or media buyer who wants a mobile-heavy adult audience, prefers to bid on clicks or impressions with scheduling and frequency control, and wants an account manager who speaks their language. A buyer who wants to pay through Paxum or crypto instead of a card will find those rails on the list. The detailed rules also help a careful buyer, because the page says exactly which tricks get a creative rejected.
It does not suit a creator who wants to promote an OnlyFans page, since that product is not accepted, and it does not suit affiliates in sweepstakes, antivirus or survey offers for the same reason. The 2257 requirement, the rejection list and the review step add work before the first click, and a small team should plan for that. A buyer who needs weekend support should note the Monday to Friday hours.