MALOUM

What MALOUM is

MALOUM is a fan subscription platform that pays creators, adult creators included, for subscriptions, tips, paid content and products sold through a built-in shop. It is run by neolime GmbH from Vienna, Austria, and it leans on that: its FAQ says "As one of the few platforms based in Europe, we prioritize safety, trust, and top-tier quality." Joining costs nothing, with a "Sign up for free" button for creators and fans on every page, and the homepage FAQ says registering as a creator "takes less than 3 minutes". The interface comes in English and German, the help center is in German, and the site says its fan base is concentrated in the German-speaking DACH market. The homepage claims "50.000 + Creators" and calls MALOUM "one of the fastest-growing creator platforms". Those are its own figures. The terms pay creators a default percentage share of creator revenue, and the site's pitch rests on discovery, a built-in shop and fan payment options.

How earning works here

The homepage FAQ puts the basics simply: creators "can earn money through fan subscriptions, tips, or by selling products through your shop." Its feature list adds a "Monthly subscription" to "Establish a steady income stream from your loyal fans", a discovery page, an "Innovative media library" for organizing images and videos, and "Physical products", described as a way to sell "truly worn items or personal merch." The terms also cover one-time paid content: a fan buys a single piece on the creator's channel at the price listed next to the button. A MALOUM FAQ lists "subscriptions, pay-per-view content, messaging options, and more flexible monetization tools", and its blog describes fans paying "for private or mass messages", so paid DMs and PPV sit beside the subscription.

Subscriptions work on a period the creator can shape. The terms say a subscription "is typically one month (30 days), but the Creator may specify a different duration", that it renews automatically until the fan cancels, and that billing happens at the start of each period. Creators "freely set the price/fee for all subscriptions" and for single items, within a price range MALOUM sets for all creators.

The shop is the feature MALOUM leans on in its comparisons. Its compare page says creators can "sell physical items like merch, prints, or custom products natively from your profile" and offer digital downloads "such as photo sets, art files, or guides", with "No third-party plugins needed." The terms describe how it runs: MALOUM provides the infrastructure and acts only as the platform operator, the sale is between creator and fan, the creator sets the product price and the shipping costs, and the creator alone accepts or rejects each order. The creator also sets the delivery range, and worldwide delivery is possible if the creator says so. A seller of worn items or merch takes on the packing and posting.

Discovery is the second pillar. The homepage says its "smart discovery feature" is "designed to connect you directly with fans looking for new favorites", and the compare page describes a "Discover feed" that "actively shows creators to fans who are already on the platform and looking for new content." MALOUM's blog is candid about the limits: discovery "is performance-based and depends on your profile clarity", and a post for new creators says they "should never expect free, automatic traffic just by signing up" and must still bring fans from their own social channels. The site also runs a public creator directory, which it says is made of verified profiles that "fans can browse freely before subscribing."

Payment options for fans are the third pillar, and the pages list them differently. The homepage FAQ names "PayPal, Credit card, Klarna / SOFORT and Apple Pay." The terms give "credit card, PayPal, EPOCH" as examples, and a blog post for new creators adds crypto. The blog argues that a fan who cannot pay with a preferred method is a lost sale, which is why MALOUM presents checkout options as a reason to choose it.

Creators can bring in other creators for a reward. In October 2026 the homepage says: "Refer other creators and receive 5% of all their earnings as a thank you from us. Referred creators will, of course, still receive their normal payout." So the referral bonus is paid by MALOUM on top, not taken from the referred creator.

Support is part of the offer. The homepage advertises a "24/7 Creator Assistant" for "setup, tech questions, content ideas or just a second opinion", the compare page lists personalized onboarding and "Real human team support", and the help center has a creator section covering content, monetization, reach and finances. The blog also suggests treating MALOUM as a second platform beside an existing one, "as creator monetization infrastructure and an additional monetization layer, not a replacement platform."

Money and rules

MALOUM pays a revenue share: the creator sets prices, MALOUM keeps a commission on creator revenue, and fans pay a separate service fee on top that goes to MALOUM alone. As read in October 2026, the terms state: "By default the Creator's commission entitlement amounts to 80% of the monthly Creator revenue generated." The terms state that this "corresponds to a payout of 69.5% of the net price actually paid by the Fan (including the service fee)", with the rest of creator revenue kept as MALOUM's commission. That gap exists because, as the terms state, "the Provider charges Fans a service fee equal to 15% of the price set by the Creator, in addition to that price", and "The Creator is not entitled to any portion of this service fee." The terms also allow a separate special agreement on a different commission, which needs the express written consent of both sides.

On payouts, the compare page says MALOUM "processes payouts from the first euro earned with no minimum threshold barrier", and that it "covers EU VAT within its commission with no additional banking fees on payouts." The pages do not give a payout schedule or the methods creators are paid by.

On eligibility, the terms say only adults may open an account and that a creator account is for users who act as businesses, "entrepreneurs as defined in Section 1 of the Austrian Commercial Code (UGB)". The homepage FAQ says creators can explore the dashboard first, but "uploading content requires account verification", and the creators page says every profile is verified. Privacy is a selling point: the homepage says creators stay fully anonymous and that "your personal data is never shared with your fans." The FAQ adds that the operator is subject to EU data protection rules (GDPR).

On content, the homepage says "consent, safety, and integrity always come first." The fan terms ban illegal and discriminatory content, content condoning non-consensual acts, violence, extreme BDSM or human trafficking, and forbid linking fans to outside platforms or payment systems. They also allow creators to use third parties and AI to run their accounts. MALOUM says it removes clearly justified reports "within 24 hours". The German version of the terms is the binding one, with English as a translation.

Who it suits and who it does not

MALOUM suits a creator in or aiming at Germany, Austria and Switzerland, where it says its fan base is concentrated, and a creator whose fans want PayPal, Klarna or Apple Pay rather than a card. It suits a seller who wants a shop for worn items, merch or digital downloads next to a subscription, and a newer creator who values on-platform discovery and human support. Payouts from the first euro help a creator who is just starting, and the referral bonus rewards one who brings others along.

The caveats are real. The default split applies to creator revenue, not to the fan's full payment, because the fan's service fee sits on top and none of it reaches the creator. The pages do not give a payout schedule or creator payout methods, and the binding terms are in German. A creator registering has to act as a business under Austrian law, and shop sales add shipping work.